A great title makes a reader wonder about your story and what it could be about. Here’s some simple tips:
Be unique: Avoid popular titles. This will make your book easier to discover online.
Be memorable: Add a flourish. Try alliteration, or a title that’s amusing or funny. One way to do this is to play on expectations. Rephrase a old cliché or pick words with multiple meanings.
Be inviting: Your title should clue readers in to what your story is about. Ask yourself — what are the alluring parts of my story? What should my reader feel? Intrigue? Comfort? Excitement?
You don’t need to lock-in your title before you start writing. Concentrate first on the story your want to tell. Once you have a first draft you can begin brainstorming titles.
When brainstorming, ask yourself wh-questions:
Who is the story about? (Example: Moby Dick, Harry Potter, Madame Bovary)
What is the story about? (Example: War and Peace, Heart of Darkness)
When is the story set? (Example: One Day, Love in the Time of Cholera)
Where is the story set? (Example: Middlemarch, Wuthering Heights)